Market Insights Mobility Travel & Tourism

Camping - Greece

Greece

It is estimated that the Camping market in Greece will generate a revenue of US$14.27m by 2024.
The revenue is expected to grow annually at a rate of 7.42% between 2024 and 2028, resulting in a projected market volume of US$19.00m by 2028.
The number of users in this market is expected to reach 141.20k users by 2028.
The user penetration rate is projected to increase from 1.0% in 2024 to 1.4% by 2028.
The average revenue per user (ARPU) is expected to be US$134.60.
Online sales are predicted to generate 61% of the total revenue in the Camping market by 2028.
It is noteworthy that United States is expected to generate the highest revenue in the Camping market globally, with a projected revenue of US$23,270m by 2024.
Camping in Greece offers an idyllic combination of ancient history, stunning beaches, and verdant forests.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Greece has been experiencing significant growth and development in recent years.

Customer preferences: Customers in the Camping market in Greece are increasingly seeking unique and authentic experiences in nature. They are looking for opportunities to explore the country's diverse landscapes, from pristine beaches to lush forests, through camping. The desire for outdoor activities and sustainable tourism practices is driving the demand for camping experiences in Greece.

Trends in the market: One notable trend in the Camping market in Greece is the rise of eco-friendly and off-grid camping options. Many campgrounds and facilities are focusing on sustainability, offering amenities that minimize environmental impact. Additionally, there is a growing popularity of glamping (luxury camping) in Greece, catering to customers looking for a more comfortable outdoor experience without compromising on nature immersion.

Local special circumstances: Greece's unique geography and favorable climate make it an ideal destination for camping enthusiasts. The country's numerous islands, mountains, and coastal areas provide a diverse range of camping opportunities, attracting both domestic and international tourists. The rich cultural heritage and warm hospitality of the Greek people further enhance the camping experience in the country.

Underlying macroeconomic factors: The growth of the Camping market in Greece can be attributed to various macroeconomic factors, including the increasing trend of experiential travel among consumers. As disposable incomes rise and travel becomes more accessible, people are opting for unique and memorable experiences like camping. Additionally, the government's focus on promoting sustainable tourism practices aligns with the preferences of modern campers, further driving the growth of the market in Greece.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.