Camping - Guatemala

  • Guatemala
  • Guatemala is expected to see a significant growth in the Camping market's revenue, with a projection of US$0.77m in 2024.
  • The revenue is also expected to show a promising Compound Annual Growth Rate (CAGR) of 15.49% from 2024 to 2028, reaching a projected market volume of US$1.37m by the end of 2028.
  • As for the number of users in the Camping market, it is expected to reach 14.05k users by 2028, with a user penetration rate of 0.1% in 2024, which is anticipated to increase to 0.1% by 2028.
  • The Average Revenue per User (ARPU) is expected to be US$91.41.
  • In Guatemala, 57% of the total revenue is expected to be generated through online sales by 2028.
  • It is noteworthy that in the global comparison, United States is projected to generate the most revenue in the Camping market, with a projection of US$23,270m in 2024.
  • Camping in Guatemala offers a unique opportunity to explore the country's stunning natural landscapes and rich cultural heritage.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

 
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Analyst Opinion

Guatemala, a country known for its diverse landscapes and rich cultural heritage, has seen a notable development in the Camping market in recent years.

Customer preferences:
In Guatemala, there has been a growing trend among consumers towards seeking outdoor experiences and reconnecting with nature. This shift in consumer preferences can be attributed to a desire for adventure, wellness, and a break from the hustle and bustle of urban life. Additionally, there is an increasing interest in sustainable and eco-friendly practices among campers, leading to a rise in demand for environmentally conscious camping products and services.

Trends in the market:
One of the key trends shaping the Camping market in Guatemala is the rise of glamping, a luxury camping experience that combines the comforts of modern amenities with the beauty of the great outdoors. This trend caters to a niche market of campers looking for unique and upscale accommodations while still enjoying nature. Furthermore, there has been a noticeable increase in the popularity of adventure camping activities such as hiking, rock climbing, and bird watching, driving growth in the overall camping industry.

Local special circumstances:
Guatemala's diverse geography, which includes lush rainforests, volcanic landscapes, and picturesque lakes, provides an ideal setting for camping enthusiasts. The country's favorable climate and abundance of natural resources make it a prime destination for outdoor activities, attracting both domestic and international campers. Additionally, Guatemala's rich indigenous heritage and cultural traditions offer a unique camping experience that blends nature exploration with authentic local customs.

Underlying macroeconomic factors:
The growth of the Camping market in Guatemala can also be linked to broader macroeconomic factors such as increasing disposable income levels and a growing tourism industry. As more Guatemalans have higher levels of disposable income, they are willing to invest in outdoor recreational activities like camping. Moreover, the government's efforts to promote tourism and sustainable development have further boosted the camping industry by attracting visitors from around the world. These factors combined have created a favorable environment for the expansion and diversification of the Camping market in Guatemala.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.

Overview

  • Revenue
  • Sales Channels
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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