Market Insights Mobility Travel & Tourism

Camping - Indonesia

Indonesia

Indonesia is expected to witness significant growth in the Camping market in the coming years.
According to projections, the revenue in this market is estimated to reach US$139.70m by 2024.
Moreover, it is anticipated that the market will witness an impressive CAGR of 16.19% between 2024 and 2028, resulting in a market volume of US$254.60m by 2028.
Additionally, the number of users is expected to increase to 2.34m users by 2028, with user penetration projected to reach 0.8% by the same year.
The ARPU is expected to be US$98.59.
Furthermore, online sales are predicted to contribute 62% to the total revenue in the Camping market by 2028.
In comparison to other countries, United States is expected to generate the highest revenue in this market, reaching US$23,270m in 2024.
Camping in Indonesia offers a unique opportunity to explore the country's diverse landscapes, from tropical rainforests to pristine beaches.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

Market

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Currency

Analyst Opinion

The Camping market in Indonesia is experiencing a significant growth trajectory, driven by a combination of factors unique to the region.

Customer preferences: Customers in Indonesia are increasingly seeking outdoor experiences and adventure, leading to a growing interest in camping activities. The younger demographic, in particular, is showing a preference for eco-friendly and sustainable travel options, aligning with the global trend towards nature-based tourism.

Trends in the market: One notable trend in the Indonesian camping market is the rise of glamping, a luxurious form of camping that combines comfort with the outdoor experience. This trend caters to customers looking for unique and Instagram-worthy accommodations while still enjoying the beauty of nature. Additionally, there is a growing demand for camping gear and equipment, as more Indonesians explore the countryside and national parks for recreational purposes.

Local special circumstances: Indonesia's vast and diverse natural landscapes, including tropical forests, volcanoes, and beaches, provide ample opportunities for camping enthusiasts. The country's rich biodiversity and unique flora and fauna attract both domestic and international campers, contributing to the growth of the camping market. Moreover, the government's efforts to promote tourism and outdoor activities further support the development of camping infrastructure and facilities across the archipelago.

Underlying macroeconomic factors: The increasing disposable income and middle-class population in Indonesia play a crucial role in driving the growth of the camping market. As more people have the financial means to invest in travel and leisure activities, the demand for camping experiences is expected to continue rising. Additionally, the government's focus on sustainable tourism practices and environmental conservation creates a conducive environment for the camping industry to thrive in Indonesia.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.