Market Insights Mobility Travel & Tourism

Camping - Nigeria

Nigeria

By 2024, revenue Nigeria's Camping market is projected to reach US$31.98m.
As per the projections, the revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2028) of 31.40%.
This growth rate is expected to result in a market volume of US$95.35m by 2028.
Moreover, it is expected that the number of users in the Camping market will amount to 1,396.00k users by 2028.
In 2024, the user penetration rate in this market is 0.2% and it is expected to increase to 0.6% by 2028.
The projected average revenue per user (ARPU) is US$59.50.
In Nigeria's Camping market, it is expected that 56% of the total revenue will be generated through online sales by 2028.
It is interesting to note that United States is expected to generate the most revenue in this market globally, with a projected revenue of US$23,270m in 2024.
Camping in Nigeria offers a unique experience with diverse wildlife, breathtaking landscapes, and rich cultural heritage.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Nigeria is experiencing a significant growth trajectory driven by various factors.

Customer preferences: Nigerians are increasingly drawn to camping as a form of leisure and adventure, seeking to explore the country's diverse landscapes and natural beauty. The younger population, in particular, is showing a growing interest in outdoor activities and camping experiences. Additionally, families are opting for camping trips as a cost-effective way to bond and create lasting memories.

Trends in the market: One notable trend in the Nigerian camping market is the rise of eco-friendly and sustainable camping practices. Consumers are becoming more environmentally conscious and are seeking products and services that align with their values. As a result, there is a growing demand for eco-friendly camping gear, bio-degradable products, and campsites that prioritize sustainability.

Local special circumstances: Nigeria's vast and varied geography offers a wide range of camping opportunities, from lush forests to picturesque beaches. This diversity attracts both local and international campers looking to immerse themselves in nature and experience the country's rich cultural heritage. The government's efforts to promote tourism and improve infrastructure are also contributing to the growth of the camping market.

Underlying macroeconomic factors: The improving economic conditions in Nigeria are playing a crucial role in the development of the camping market. As disposable incomes rise and the middle class expands, more people have the financial means to invest in camping equipment and experiences. Additionally, the growth of e-commerce platforms has made it easier for consumers to access a wide range of camping products and services, further fueling market growth.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.