The Cruises market in Nigeria has been steadily growing and evolving in recent years.
Customer preferences: Nigerian customers are increasingly seeking unique and experiential travel opportunities, leading to a growing interest in cruise vacations. The desire for luxury experiences, relaxation, and exploration is driving more Nigerians to consider cruise holidays as a preferred choice for their travel plans.
Trends in the market: One notable trend in the Nigerian Cruises market is the rise of themed and culturally immersive cruise experiences. Cruise operators are catering to the local preferences by offering cruises that showcase Nigerian culture, music, and cuisine. This tailored approach is resonating well with Nigerian travelers looking for authentic and engaging experiences.
Local special circumstances: Nigeria's diverse coastal landscapes and rich cultural heritage provide a unique advantage for the Cruises market. The country's beautiful coastlines, islands, and waterways offer a picturesque backdrop for cruise itineraries. Additionally, the growing infrastructure and development in the tourism sector are making it easier for cruise operators to include Nigeria in their routes.
Underlying macroeconomic factors: The improving economic conditions in Nigeria are also contributing to the development of the Cruises market. As disposable incomes rise and the middle class expands, more Nigerians have the financial means to afford luxury travel experiences like cruises. This growing economic stability is creating a conducive environment for the Cruises market to thrive in Nigeria.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of cruises.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
