Market Insights Mobility Travel & Tourism

Camping - North America

North America

North America is projected to see a significant growth in revenue for the Camping market, with an expected amount of US$23.63bn by 2024.
This growth is predicted to continue with an annual growth rate of 1.68% (CAGR 2024-2028), resulting in a projected market volume of US$25.26bn by 2028.
Moreover, the Camping market in North America is expected to have a user base of 61.55m users by 2028, with an average revenue per user (ARPU) amounting to US$0.39k.
In 2024, the user penetration rate is expected to be 11.8%, which is expected to remain the same by 2028.
Additionally, 60% of the total revenue in the Camping market is projected to be generated through online sales by 2028.
It is noteworthy that among all the countries worldwide, United States is expected to generate the highest revenue in the Camping market, with an estimated amount of US$23,270m in 2024.
Camping in North America is becoming increasingly popular due to the vast and diverse natural landscapes that the continent has to offer.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in North America is experiencing a surge in popularity driven by a growing interest in outdoor activities and nature-based experiences.

Customer preferences: Customers in North America are increasingly seeking unique and immersive experiences, driving the demand for camping adventures. Many campers are looking to disconnect from technology and reconnect with nature, leading to a rise in camping trips and outdoor vacations. The convenience and affordability of camping compared to traditional vacations also appeal to a wide range of customers.

Trends in the market: In the United States, glamping (luxury camping) has been gaining traction among travelers looking for a more comfortable outdoor experience. This trend has led to the development of upscale camping sites and accommodations with modern amenities. Additionally, eco-friendly and sustainable camping practices are becoming more prevalent as consumers prioritize environmental conservation.

Local special circumstances: Canada, known for its vast wilderness and national parks, offers ample opportunities for camping enthusiasts. The country's diverse landscapes, including mountains, forests, and lakes, attract campers seeking different outdoor experiences. In Mexico, beach camping along the stunning coastlines is a popular choice for both locals and tourists, providing a unique camping experience by the sea.

Underlying macroeconomic factors: The stable economic growth in North America has contributed to the increase in disposable income, allowing more people to invest in outdoor recreational activities like camping. Additionally, the rise of social media has played a role in promoting camping as a trendy and desirable leisure activity, influencing consumer behavior and driving the market's growth.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.