Market Insights Mobility Travel & Tourism

Camping - Portugal

Portugal

Portugal is projected to experience a steady growth in the Camping market, with revenue expected to reach US$57.56m by 2024.
The market is expected to grow at a compound annual growth rate (CAGR 2024-2028) of 7.13%, resulting in a projected market volume of US$75.81m by 2028.
By 2028, the number of users in the Camping market is expected to reach 0.69m users.
In 2024, user penetration is projected to be 4.8% and is expected to increase to 6.8% by 2028.
The average revenue per user (ARPU) is expected to be US$116.30.
Online sales are expected to contribute 58% of the total Camping market revenue by 2028.
In global comparison, United States is projected to generate the most revenue in this market, with revenue expected to reach US$23,270m in 2024.
Portugal's diverse geography and mild climate make it an ideal camping destination, attracting a growing number of nature enthusiasts.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Portugal has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Portugal are increasingly seeking outdoor experiences and nature-based activities, which has led to a rise in the popularity of camping. The desire for eco-friendly and sustainable travel options has also influenced consumer preferences towards camping as a more environmentally friendly choice.

Trends in the market: One prominent trend in the Camping market in Portugal is the growing popularity of glamping, which combines the experience of camping with luxury amenities. This trend caters to customers looking for unique and comfortable outdoor accommodations. Additionally, an increasing number of camping sites in Portugal are offering a range of facilities and activities to attract a wider customer base, including families and adventure seekers.

Local special circumstances: Portugal's diverse landscapes, including stunning beaches, lush forests, and picturesque mountains, provide an ideal setting for camping enthusiasts. The country's mild climate and relatively low cost of living compared to other European destinations make it an attractive choice for both domestic and international campers. Furthermore, Portugal's rich cultural heritage and traditional cuisine add to the overall camping experience for visitors.

Underlying macroeconomic factors: The overall growth of the tourism industry in Portugal has positively impacted the Camping market, as more tourists are seeking alternative and affordable accommodation options. The government's efforts to promote sustainable tourism practices and outdoor activities have also contributed to the development of the camping sector in the country. Additionally, the increasing trend of remote work and digital nomadism has created new opportunities for campsite operators to attract long-term guests looking for a work-life balance in natural surroundings.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.