Market Insights Mobility Travel & Tourism

Camping - Slovenia

Slovenia

Slovenia's Camping market is expected to witness a rise in revenue, with a projected value of US$10.57m in 2024.
Furthermore, the market is expected to showcase an annual growth rate (CAGR 2024-2028) of -0.36%, leading to a market volume projection of US$10.42m by 2028.
The number of users in the Camping market is predicted to reach 126.40k users by 2028.
In 2024, the user penetration rate is expected to be 6.0%, which is estimated to decline slightly to 6.0% by 2028.
The average revenue per user (ARPU) is projected to be US$83.56.
By 2028, 56% of the total revenue in the Camping market is anticipated to be generated through online sales.
It is noteworthy that United States is expected to generate the most revenue globally, with a projected value of US$23,270m in 2024.
Slovenia's pristine natural landscapes and affordable campsites make it a top destination for camping enthusiasts.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Slovenia has been experiencing a significant growth in recent years.

Customer preferences: Customers in Slovenia are increasingly drawn to the Camping market due to the country's stunning natural landscapes and favorable climate for outdoor activities. The trend of seeking authentic and nature-based experiences has been driving more people towards camping as a preferred holiday option.

Trends in the market: One noticeable trend in the Camping market in Slovenia is the rising popularity of glamping, a luxurious form of camping that offers unique and comfortable accommodations in the midst of nature. This trend caters to the growing segment of customers looking for a blend of adventure and comfort during their outdoor experiences. Additionally, there has been a surge in demand for eco-friendly camping options, reflecting a broader global trend towards sustainable tourism practices.

Local special circumstances: Slovenia's strategic location in the heart of Europe makes it a convenient destination for campers from neighboring countries seeking outdoor adventures. The country's well-maintained camping sites and infrastructure, coupled with its commitment to preserving its natural environment, further contribute to the appeal of camping in Slovenia. The presence of diverse camping options, ranging from traditional tent camping to modern caravan parks, caters to a wide range of customer preferences.

Underlying macroeconomic factors: The growth of the Camping market in Slovenia can also be attributed to favorable macroeconomic conditions, such as increasing disposable income levels and a growing emphasis on work-life balance. As more people prioritize experiences over material possessions, camping emerges as a cost-effective yet fulfilling way to unwind and connect with nature. The government's efforts to promote tourism and outdoor recreation have also played a role in driving the development of the Camping market in Slovenia.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.