Market Insights Mobility Travel & Tourism

Camping - Thailand

Thailand

By 2024, the Camping market in Thailand is expected to generate a revenue of US$65.49m.
Furthermore, it is projected to showcase a Compound Annual Growth Rate (CAGR) of 12.74% between 2024 and 2028, leading to a market volume of US$105.80m by 2028.
The number of users in the same market is also expected to increase to 1,018.00k users by 2028.
The user penetration rate is also expected to rise from 0.9% in 2024 to 1.4% by 2028, with an Average Revenue Per User (ARPU) of US$95.47.
Additionally, online sales are expected to contribute 60% of the total revenue in the Camping market by 2028.
In terms of global comparison, United States is expected to generate the highest revenue of US$23,270m in 2024.
Camping in Thailand offers an opportunity to explore the country's lush forests and pristine beaches, with a growing trend towards eco-friendly and sustainable camping options.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Thailand has been experiencing a significant growth in recent years.

Customer preferences: Customers in Thailand are increasingly drawn to camping as a way to connect with nature and escape the hustle and bustle of city life. The trend of eco-tourism and sustainable travel has also influenced consumer preferences towards camping, as it allows them to minimize their environmental impact while enjoying the great outdoors.

Trends in the market: One noticeable trend in the Camping market in Thailand is the rising popularity of glamping, which offers a more luxurious camping experience with amenities and facilities. This trend caters to customers who seek comfort and convenience while still being able to enjoy the natural surroundings. Additionally, there is a growing interest in adventure camping, where campers can engage in activities such as hiking, rock climbing, and wildlife exploration.

Local special circumstances: Thailand's diverse landscape, ranging from lush jungles to pristine beaches, provides ample opportunities for camping enthusiasts to explore different terrains and ecosystems. The country's tropical climate also allows for year-round camping, attracting both domestic and international tourists looking to experience the beauty of Thailand's natural attractions.

Underlying macroeconomic factors: The growth of the Camping market in Thailand can also be attributed to the overall increase in disposable income and leisure spending among the middle-class population. As more people prioritize experiences and outdoor activities, the demand for camping equipment, gear, and accessories continues to rise. Additionally, the government's efforts to promote tourism and outdoor recreation have contributed to the development of camping infrastructure and facilities across the country.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.