The Cruises market in Jordan has been steadily growing in recent years, attracting both domestic and international tourists looking for unique travel experiences in the region.
Customer preferences: Travelers in Jordan are increasingly seeking alternative vacation options, moving away from traditional land-based tourism towards more immersive and luxurious experiences at sea. The allure of exploring multiple destinations in a single trip, combined with the convenience and comfort offered by cruise ships, has made cruising a popular choice among tourists in the country.
Trends in the market: One of the notable trends in the Cruises market in Jordan is the rise of boutique and niche cruise experiences tailored to cater to the preferences of discerning travelers. These specialized cruises offer unique themes, exclusive amenities, and personalized services, attracting a niche market segment looking for bespoke travel experiences in the region. Additionally, there has been an increase in partnerships between cruise companies and local tour operators to offer curated shore excursions that showcase the rich cultural heritage and natural beauty of Jordan.
Local special circumstances: Jordan's strategic location along the Red Sea and the Mediterranean Sea has positioned it as a desirable cruise destination, with major cruise lines including the country in their itineraries. The country's historical sites such as Petra and Wadi Rum, along with its vibrant capital city of Amman, offer a diverse range of attractions for cruise passengers to explore during their port stops. Furthermore, Jordan's stable political environment and commitment to tourism development have created a favorable climate for the growth of the Cruises market in the country.
Underlying macroeconomic factors: The growth of the Cruises market in Jordan can also be attributed to the government's efforts to promote tourism as a key economic sector. Investments in infrastructure development, marketing campaigns to attract international visitors, and initiatives to streamline visa processes have all contributed to making Jordan a competitive player in the regional cruise industry. Additionally, the country's strong ties with neighboring countries in the Middle East and North Africa region have facilitated cruise itineraries that include multiple destinations, further enhancing Jordan's appeal as a cruise hub in the area.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of cruises.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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