Market Insights Mobility Travel & Tourism

Package Holidays - Saudi Arabia

Saudi Arabia

The Package Holidays market in Saudi Arabia is expected to experience significant growth in the coming years.
By 2024, revenue is projected to reach US$0.74bn and is anticipated to display a Compound Annual Growth Rate (CAGR) of 0.67% from 2024 to 2028, resulting in a market volume of US$0.76bn by the latter year.
The number of users is also predicted to increase to 1.79m users by 2028, with a user penetration of 4.7% in 2024 and an expected rise to 4.5% by 2028.
The average revenue per user (ARPU) is expected to be US$0.42k.
Additionally, online sales are predicted to generate 92% of total revenue in this market by 2028.
It is noteworthy that China is projected to generate the highest revenue in the Package Holidays market globally, amounting to US$59,860m in 2024.
Package holidays in Saudi Arabia are becoming increasingly popular, with a growing number of domestic tourists opting for all-inclusive travel packages.

Key regions: United Kingdom, India, Indonesia, Germany, Malaysia

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Analyst Opinion

The Package Holidays market in Saudi Arabia has been experiencing significant growth in recent years, driven by various factors influencing consumer behavior and market dynamics.

Customer preferences: Saudi Arabian consumers are increasingly seeking hassle-free travel experiences that offer convenience and value for money. This has led to a growing demand for package holidays, where all-inclusive deals provide a one-stop solution for accommodation, transportation, meals, and activities. Additionally, there is a rising interest in curated travel packages that cater to specific preferences such as family-friendly resorts, luxury accommodations, or adventure tours.

Trends in the market: One notable trend in the Saudi Arabian Package Holidays market is the shift towards personalized and experiential travel. Travelers are looking for unique experiences that go beyond traditional sightseeing, leading to the emergence of niche packages focusing on cultural immersion, wellness retreats, and eco-friendly tourism. Moreover, the increasing use of technology and online booking platforms has made it easier for consumers to compare prices, read reviews, and customize their travel itineraries according to their preferences.

Local special circumstances: In Saudi Arabia, the recent initiatives to boost tourism as part of Vision 2030 have significantly contributed to the growth of the Package Holidays market. The government's investment in infrastructure development, entertainment projects, and visa reforms has made the country more accessible to international tourists, leading to a broader range of package holiday offerings tailored to both domestic and foreign visitors. Additionally, the cultural and historical significance of Saudi Arabia has attracted travelers looking for unique experiences in the region.

Underlying macroeconomic factors: The economic diversification efforts in Saudi Arabia, along with the rising disposable income among the middle-class population, have fueled the demand for leisure travel and contributed to the expansion of the Package Holidays market. Moreover, the competitive pricing strategies adopted by tour operators and travel agencies have made package holidays more affordable and attractive to a wider range of consumers. As the tourism sector continues to evolve and innovate, the Package Holidays market in Saudi Arabia is expected to witness further growth and diversification in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.