Storage - Japan

  • Japan
  • Revenue in the Storage market is projected to reach US$1.97bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.95%, resulting in a market volume of US$2.39bn by 2028.
  • The average Spend per Employee in the Storage market is projected to reach US$29.29 in 2024.
  • In global comparison, most revenue will be generated in the United States (US$20,060m in 2024).

Key regions: Brazil, Indonesia, Europe, United States, Italy

Region comparison

Analyst Opinion

The Storage market in Japan has been experiencing significant growth in recent years. Customer preferences have shifted towards cloud-based storage solutions, as well as the adoption of solid-state drives (SSDs) for faster and more reliable data storage. These trends are driven by the increasing need for storage capacity, improved data access speeds, and the rising demand for data security.

Customer preferences:
In Japan, customers are increasingly opting for cloud-based storage solutions due to their convenience and scalability. Cloud storage allows users to access their data from anywhere, at any time, and eliminates the need for physical storage devices. This trend is particularly evident among small and medium-sized businesses, as well as individual consumers, who are looking for cost-effective and flexible storage options. Another customer preference in the Japanese market is the adoption of SSDs. SSDs offer faster data access speeds compared to traditional hard disk drives (HDDs), making them ideal for applications that require quick data retrieval, such as gaming and multimedia editing. Additionally, SSDs are more durable and reliable, as they do not have any moving parts, which reduces the risk of data loss due to mechanical failure.

Trends in the market:
One of the key trends in the Japanese storage market is the increasing demand for data security. With the growing volume of sensitive information being stored and transmitted, businesses and individuals are prioritizing secure storage solutions. This has led to the development of advanced security features, such as encryption and multi-factor authentication, in storage devices and cloud platforms. Additionally, the implementation of data protection regulations, such as the Personal Information Protection Act, has further emphasized the importance of data security in Japan. Another trend in the market is the growing popularity of network-attached storage (NAS) systems. NAS systems allow users to store and access data over a network, making them ideal for collaborative work environments and remote access. This trend is driven by the increasing adoption of remote work and the need for seamless data sharing and collaboration among geographically dispersed teams.

Local special circumstances:
Japan has a highly developed technology infrastructure and a strong emphasis on innovation and quality. This has led to the emergence of local storage manufacturers that cater to the specific needs of the Japanese market. These manufacturers often focus on producing high-performance and reliable storage solutions that meet the stringent quality standards of Japanese consumers.

Underlying macroeconomic factors:
The growth of the storage market in Japan is also influenced by underlying macroeconomic factors. Japan has a large and technologically advanced economy, which drives the demand for storage solutions across various industries. Additionally, the increasing digitization of businesses and the rapid growth of data-intensive applications, such as artificial intelligence and big data analytics, have further fueled the demand for storage capacity in the country. In conclusion, the storage market in Japan is experiencing growth due to customer preferences for cloud-based storage solutions, the adoption of SSDs, and the increasing demand for data security. These trends are driven by the need for scalable and reliable storage options, faster data access speeds, and the emphasis on data protection. The local special circumstances, such as the focus on innovation and quality, and the underlying macroeconomic factors, including a strong economy and the digitization of businesses, further contribute to the development of the storage market in Japan.


Data coverage:

The data encompasses B2B enterprises. Figures are based on hardware-related expenses of businesses for setting up and maintaining an IT infrastructure.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports and national statistical offices. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of digitization. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques, such as exponential trend smoothing and the S-curve function, is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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