Storage - Poland

Poland

Revenue in the Storage market is projected to reach US$245.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.42%, resulting in a market volume of US$326.40m by 2028.
The average Spend per Employee in the Storage market is projected to reach US$13.99 in 2024.
In global comparison, most revenue will be generated in the United States (US$20,060m in 2024).

Key regions: Brazil, Indonesia, Europe, United States, Italy

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Analyst Opinion

The Storage market in Poland has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Polish customers have shown a strong preference for storage solutions that are both affordable and reliable. They value products that offer ample storage capacity, high performance, and easy integration with other devices and platforms. Additionally, there is a growing demand for storage solutions that are compact and portable, allowing users to easily carry their data with them wherever they go.

Trends in the market: One of the key trends in the Polish storage market is the increasing adoption of cloud-based storage solutions. This trend is driven by the need for scalable and cost-effective storage options, as well as the growing popularity of remote work and digital collaboration. As a result, companies offering cloud storage services have seen a significant increase in demand. Another trend in the market is the rising popularity of solid-state drives (SSDs) over traditional hard disk drives (HDDs). SSDs offer faster data transfer speeds, lower power consumption, and greater reliability, making them an attractive option for both personal and professional use. This trend is expected to continue as the prices of SSDs become more affordable.

Local special circumstances: Poland has a rapidly growing technology sector, with many companies specializing in software development, IT services, and e-commerce. This has created a strong demand for storage solutions to support the increasing amount of data generated by these industries. Additionally, the country's large population and high internet penetration rate contribute to the growing need for storage solutions among individual consumers.

Underlying macroeconomic factors: Poland has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, more individuals and businesses are investing in storage solutions to meet their growing data storage needs. Furthermore, the government has implemented policies to promote digitalization and innovation, which has created a favorable environment for the development of the storage market. In conclusion, the Storage market in Poland is experiencing growth due to customer preferences for affordable and reliable solutions, the adoption of cloud-based storage and SSDs, the local special circumstances of a growing technology sector, and the underlying macroeconomic factors of economic growth and government support. As the demand for storage solutions continues to rise, companies in the market have the opportunity to capitalize on these trends and expand their offerings to meet the evolving needs of Polish customers.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on hardware-related expenses of businesses for setting up and maintaining an IT infrastructure.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports and national statistical offices. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of digitization. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques, such as exponential trend smoothing and the S-curve function, is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.