Public Cloud - Czechia

Czechia

Revenue in the Public Cloud market is projected to reach US$1,605.00m in 2024.
Software as a Service dominates the market with a projected market volume of US$644.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.86%, resulting in a market volume of US$3,807.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$298.70 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Czechia is experiencing significant growth, driven by increasing adoption of digital technologies, growing awareness of digital health, and the convenience of online health services. Sub-markets such as Infrastructure, Platform, Software, Business Process, and Desktop as a Service are contributing to this considerable growth rate. Factors such as cost-effectiveness, scalability, and flexibility are impacting this growth rate.

Customer preferences: With the increasing adoption of remote work and online education, there has been a growing demand for secure and reliable cloud-based solutions in Czechia. This has led to a rise in the popularity of public cloud services, offering convenient and scalable options for businesses and individuals alike. As more organizations embrace digital transformation and data-driven strategies, the public cloud market is expected to witness significant growth in the coming years.

Trends in the market: In Czechia, the Public Cloud Market is experiencing a surge in adoption, with companies shifting towards cloud-based solutions for their IT infrastructure. This trend is driven by the increasing availability of high-speed internet and the need for remote work capabilities. As a result, there has been a significant rise in demand for cloud computing services from both small and large enterprises. This trajectory is expected to continue in the coming years, with an estimated 21% annual growth rate. This trend is significant for industry stakeholders as it presents opportunities for service providers to expand their offerings and for businesses to improve their efficiency and flexibility. However, it also poses challenges for traditional IT companies, as they may struggle to keep up with the evolving market demands. Moreover, the growing dependence on cloud services raises concerns about data security and privacy, which may require regulatory interventions. Overall, the increasing adoption of public cloud solutions in Czechia has the potential to transform the IT landscape and drive economic growth.

Local special circumstances: In Czechia, the Public Cloud Market is flourishing due to the country's strong tech infrastructure and high internet penetration rate. Additionally, the government's pro-business policies and supportive regulatory environment have attracted major cloud service providers to invest in the market. The country's central location in Europe also makes it a strategic hub for multinational companies to access other European markets. Furthermore, the country's strong data privacy laws and high emphasis on cybersecurity have generated trust among businesses and consumers, driving the growth of the Public Cloud Market.

Underlying macroeconomic factors: The Public Cloud Market in Czechia is largely impacted by macroeconomic factors such as the country's economic stability, government policies and regulations, and technological advancements. With a stable economy and supportive regulatory environment, Czechia's public cloud market is expected to experience significant growth. Additionally, the increasing trend towards digital transformation in both the private and public sectors is fueling the demand for cloud-based solutions. The country's strong investment in digital infrastructure and skilled workforce also contribute to the growth of the public cloud market. However, challenges such as data privacy concerns and data localization laws may hinder market growth.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.