Public Cloud - New Zealand

New Zealand

Revenue in the Public Cloud market is projected to reach US$2,536.00m in 2024.
Software as a Service dominates the market with a projected market volume of US$1,054.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.58%, resulting in a market volume of US$5,946.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$851.50 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

For more information on the data displayed, use the info button right next to the boxes.

Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in New Zealand has been experiencing significant growth in recent years, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in New Zealand have shown a strong preference for the Public Cloud due to its numerous benefits. The flexibility and scalability of Public Cloud services allow businesses to easily adapt to changing market conditions and scale their operations as needed. Additionally, the pay-as-you-go pricing model of Public Cloud services appeals to customers in New Zealand, as it allows them to only pay for the resources they actually use, resulting in cost savings.

Trends in the market: One of the key trends in the Public Cloud market in New Zealand is the increasing adoption of cloud-based infrastructure and software services by businesses of all sizes. This trend is driven by the need for digital transformation and the desire to leverage the benefits of the cloud, such as improved efficiency, agility, and innovation. In particular, small and medium-sized enterprises (SMEs) in New Zealand are embracing the Public Cloud to level the playing field with larger competitors by accessing advanced technologies and services without the need for significant upfront investment. Another trend in the market is the growing demand for hybrid cloud solutions. Many businesses in New Zealand are adopting a hybrid cloud approach, which combines the use of both Public Cloud and private cloud infrastructure. This allows them to leverage the benefits of both environments, such as the scalability and cost-effectiveness of the Public Cloud, along with the security and control of private cloud infrastructure.

Local special circumstances: New Zealand has a unique set of circumstances that contribute to the growth of the Public Cloud market. The country has a relatively small population and geography, which presents challenges for businesses in terms of reaching customers and accessing resources. The Public Cloud provides a solution to these challenges by offering a scalable and accessible platform for businesses to expand their reach and access the resources they need, regardless of their physical location.

Underlying macroeconomic factors: The growth of the Public Cloud market in New Zealand is also influenced by underlying macroeconomic factors. The country has a strong and stable economy, which encourages businesses to invest in technology and innovation. Additionally, the government of New Zealand has been actively promoting the adoption of cloud computing through various initiatives and policies, which has created a favorable environment for the growth of the Public Cloud market. In conclusion, the Public Cloud market in New Zealand is experiencing significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Businesses in New Zealand are increasingly adopting Public Cloud services to drive digital transformation, improve efficiency, and gain a competitive edge. The demand for hybrid cloud solutions is also on the rise, as businesses seek to leverage the benefits of both Public and private cloud infrastructure. With its unique circumstances and favorable economic environment, New Zealand is poised to continue its growth in the Public Cloud market in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.