Market Insights Technology Software Enterprise Software

Customer Relationship Management Software - China

China

Revenue in the Customer Relationship Management Software market is projected to reach US$5.36bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 18.98%, resulting in a market volume of US$10.74bn by 2028.
The average Spend per Employee in the Customer Relationship Management Software market is projected to reach US$6.77 in 2024.
In global comparison, most revenue will be generated in the United States (US$44,730.00m in 2024).

Key regions: Canada, United States, France, Netherlands, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

China's economy has been growing rapidly over the past few years and with the rise of the digital age, the Customer Relationship Management (CRM) Software market has been booming.

Customer preferences: Chinese customers are increasingly seeking personalized experiences when interacting with businesses, which has led to a surge in demand for CRM software. Customers expect businesses to understand their needs and preferences, and provide tailored solutions to their problems. This has resulted in the adoption of CRM software by businesses in China to manage customer data and provide personalized services.

Trends in the market: The CRM software market in China is expected to grow in the coming years due to the increasing demand for personalized services. The market is expected to be driven by small and medium-sized enterprises (SMEs) as they seek to improve customer engagement and loyalty. Additionally, the rise of e-commerce in China has led to an increase in the number of businesses that require CRM software to manage customer data and interactions.

Local special circumstances: One of the unique characteristics of the CRM software market in China is the dominance of local players. Domestic companies such as Huawei, Tencent, and Alibaba have a strong presence in the market and are competing with global players such as Salesforce and Microsoft. These local companies have a deep understanding of the Chinese market and are able to provide tailored solutions to businesses in the region.

Underlying macroeconomic factors: China's economy has been growing rapidly over the past few years, and this has led to an increase in consumer spending. As a result, businesses are investing in CRM software to better understand their customers and provide personalized services. Additionally, the Chinese government has been promoting the adoption of technology in businesses, which has further fueled the growth of the CRM software market in the region.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.