Market Insights Technology Software Enterprise Software

Customer Relationship Management Software - Croatia

Croatia

Revenue in the Customer Relationship Management Software market is projected to reach US$37.78m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.21%, resulting in a market volume of US$53.75m by 2028.
The average Spend per Employee in the Customer Relationship Management Software market is projected to reach US$21.94 in 2024.
In global comparison, most revenue will be generated in the United States (US$44,730.00m in 2024).

Key regions: Canada, United States, France, Netherlands, Germany

Market

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Currency

Analyst Opinion

The Customer Relationship Management Software market in Croatia has been experiencing steady growth in recent years.

Customer preferences: Croatian businesses are increasingly adopting Customer Relationship Management (CRM) software to streamline customer data management and improve customer engagement. The software's ability to automate sales processes, provide real-time customer insights, and enhance customer communication has made it a popular choice among businesses of all sizes.

Trends in the market: One of the significant trends in the Croatian CRM software market is the increasing adoption of cloud-based solutions. Cloud-based CRM software provides businesses with flexibility, scalability, and cost-effectiveness, making it an attractive option for small and medium-sized enterprises. Additionally, there has been a growing demand for mobile CRM solutions that enable businesses to access customer data and insights on-the-go. This trend is driven by the increasing use of mobile devices in business operations.

Local special circumstances: Croatia's tourism industry is a significant contributor to the country's economy, accounting for around 20% of GDP. As a result, many businesses in the country's hospitality sector are adopting CRM software to improve customer engagement and loyalty. The software's ability to provide personalized customer experiences and targeted marketing campaigns has made it a valuable tool for businesses in the tourism industry.

Underlying macroeconomic factors: Croatia's economy has been steadily growing in recent years, driven by strong domestic demand and increasing foreign investment. The country's accession to the European Union in 2013 has also contributed to its economic growth by increasing access to EU funding and opening up new markets for Croatian businesses. The government's efforts to improve the country's business environment and attract foreign investment have also played a role in the growth of the CRM software market in Croatia.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.