Market Insights Technology Software Enterprise Software

Customer Relationship Management Software - United Arab Emirates

United Arab Emirates

Revenue in the Customer Relationship Management Software market is projected to reach US$240.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.24%, resulting in a market volume of US$355.30m by 2028.
The average Spend per Employee in the Customer Relationship Management Software market is projected to reach US$34.41 in 2024.
In global comparison, most revenue will be generated in the United States (US$44,730.00m in 2024).

Key regions: Canada, United States, France, Netherlands, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

The Customer Relationship Management Software market in United Arab Emirates has been growing steadily over the past few years.

Customer preferences: The UAE is a highly diverse country, with a large expat population and a strong focus on business. As such, companies in the UAE are looking for CRM software that can cater to their diverse customer base and help them manage their business operations more efficiently. Additionally, with the rise of e-commerce and online shopping, customers are increasingly looking for a seamless and personalized shopping experience, which can be facilitated by CRM software.

Trends in the market: One of the key trends in the CRM software market in the UAE is the increasing adoption of cloud-based solutions. Cloud-based CRM software offers several advantages over traditional on-premise solutions, including lower costs, greater scalability, and easier access to data. Another trend in the market is the integration of artificial intelligence (AI) and machine learning (ML) into CRM software. AI and ML can help companies analyze customer data more effectively and provide personalized recommendations to customers.

Local special circumstances: The UAE is a highly competitive market, with many companies vying for the attention of customers. As such, companies need to differentiate themselves by offering unique and personalized experiences to customers. Additionally, the UAE has a strong focus on customer service, and companies that can provide excellent customer service are more likely to succeed in the market.

Underlying macroeconomic factors: The UAE has a strong and diversified economy, with a focus on industries such as oil and gas, tourism, and finance. As such, companies in the UAE have access to a large pool of customers and resources. Additionally, the UAE has a highly skilled and educated workforce, which can help companies develop and implement CRM software more effectively. Finally, the UAE has a strong focus on innovation and technology, which has helped to drive the growth of the CRM software market in the country.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.