Enterprise Software - Nigeria

Nigeria

Revenue in the Enterprise Software market is projected to reach US$445.50m in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of US$133.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 14.76%, resulting in a market volume of US$772.60m by 2028.
The average Spend per Employee in the Enterprise Software market is projected to reach US$6.58 in 2024.
In global comparison, most revenue will be generated in the United States (US$147.60bn in 2024).

Key regions: Germany, United States, Canada, Netherlands, France

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Market

Region

Region comparison

Currency

Analyst Opinion

The demand for Enterprise Software in Nigeria has been on the rise in recent years, driven by various factors such as increasing adoption of digital technologies by businesses, growth in the IT sector, and government initiatives to promote digitalization.

Customer preferences: Nigerian businesses are increasingly adopting digital technologies to streamline their operations, improve efficiency, and gain a competitive edge. This has led to a growing demand for enterprise software solutions that can help businesses to automate their processes, manage their data, and enhance their decision-making capabilities. Additionally, with the rise of remote work due to the COVID-19 pandemic, businesses are increasingly turning to cloud-based software solutions that can be accessed from anywhere.

Trends in the market: The Enterprise Software market in Nigeria is witnessing a shift towards cloud-based solutions, as businesses seek to take advantage of the scalability, flexibility, and cost-effectiveness of cloud computing. Furthermore, there is a growing trend towards the adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies in enterprise software, as businesses seek to leverage the power of data analytics to gain insights into their operations and make more informed decisions.Local Special circumstances: Nigeria is home to a vibrant and rapidly growing IT sector, with a large pool of skilled professionals and a thriving startup ecosystem. This has led to the emergence of a number of local software companies that are developing innovative enterprise software solutions tailored to the needs of Nigerian businesses. Additionally, the Nigerian government has launched various initiatives to promote digitalization and technology adoption, such as the National Digital Economy Policy and Strategy and the Nigerian Technology Innovation and Entrepreneurship Center.

Underlying macroeconomic factors: Nigeria is the largest economy in Africa and is projected to continue growing in the coming years. The country has a young and rapidly growing population, which is increasingly tech-savvy and digitally connected. Furthermore, the Nigerian government has been implementing various economic reforms aimed at diversifying the economy and promoting private sector growth. These factors are expected to drive the demand for enterprise software solutions in Nigeria in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.