Software - Norway

Norway

Revenue in the Software market is projected to reach US$3.14bn in 2024.
Enterprise Software dominates the market with a projected market volume of US$1.30bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.78%, resulting in a market volume of US$3.37bn by 2028.
In global comparison, most revenue will be generated in the United States (US$353.50bn in 2024).

Key regions: United States, Canada, Germany, China, Japan

Definition:

In general, software is defined as a set of instructions written as programming code to execute specific tasks on a computing device. The Software market covers a wide range of software products and solutions that are publicly sold by various companies. Most software solutions in this market are designed for professional use, but some can also be suitable for personal use. They can also range from basic productivity tools such as word processors and spreadsheets to complex software solutions such as project management tools, graphic design software, and enterprise resource planning software.

Products in the Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The market contains four markets that are based on the functionality of the software:

Productivity Software refers to application software that supports activities such as producing documents, spreadsheets, drawings, and presentations. This market includes Administrative Software, Collaboration Software, Office Software, Creative Software, and Construction and Design Software.
Enterprise Software refers to all software that supports essential large-scale business activities such as enterprise resource management, customer management, and supply chain activities. This market includes Enterprise Resource Planning Software, Customer Relationship Management Software, Business Intelligence Software, Supply Chain Management Software, Content Management Software, and Other Enterprise Software.
Application Development Software refers to software and tools that help the overall application development process.
System Infrastructure Software refers to software that provides the base framework for operating and managing organizational processes and services on hardware devices.

Additional Information:

The Software market comprises revenue and revenue change as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Adobe, SAP, Oracle, and Salesforce.

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Market

Region

Region comparison

Currency

Analyst Opinion

Norway is a country known for its high standard of living and technological advancements. The software market in the country is no exception and has been developing rapidly in recent years.

Customer preferences: The Norwegian market is dominated by large multinational software companies. However, there is also a growing demand for locally developed software that is tailored to the specific needs of Norwegian businesses. Customers in Norway value software that is user-friendly, efficient, and secure. Cloud-based solutions are becoming increasingly popular as they offer flexibility and scalability.

Trends in the market: One of the most significant trends in the Norwegian software market is the shift towards digitalization. Norwegian businesses are adopting digital technologies to improve their operations and remain competitive. This has led to an increased demand for software solutions that can automate processes and provide real-time data analysis. Another trend is the growing focus on cybersecurity. As businesses become more reliant on digital technologies, the need to protect sensitive data from cyber threats has become paramount.

Local special circumstances: The Norwegian government has been actively promoting the growth of the software industry in the country. It has introduced various initiatives and funding programs to support local startups and encourage innovation. The country's strong economy and high level of education have also contributed to the growth of the software market. Norway has a highly skilled workforce, and many software companies have been able to tap into this talent pool.

Underlying macroeconomic factors: The software market in Norway is closely linked to the country's overall economic performance. The Norwegian economy has been growing steadily in recent years, and this has created a favorable environment for software companies. The country's stable political environment and strong infrastructure have also contributed to the growth of the software market. Additionally, the high level of digitalization in Norway has created a demand for software solutions that can support businesses in this area.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.