Software - United States

  • United States
  • Revenue in the Software market is projected to reach US$353.50bn in 2024.
  • Enterprise Software dominates the market with a projected market volume of US$147.60bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.07%, resulting in a market volume of US$414.70bn by 2028.
  • In global comparison, most revenue will be generated in the United States (US$353.50bn in 2024).

Key regions: United States, Canada, Germany, China, Japan

Region comparison

Analyst Opinion

The demand for software in the United States has been growing at a rapid pace in recent years, driven by various factors such as the increasing adoption of cloud computing, the rise of mobile devices, and the growing importance of data analytics.

Customer preferences:
Customers in the United States are increasingly looking for software solutions that can help them streamline their operations, improve efficiency, and reduce costs. Cloud-based software solutions have become particularly popular, as they offer greater flexibility, scalability, and cost-effectiveness compared to traditional on-premise software.Another key customer preference in the United States is the need for software that is easy to use and integrates seamlessly with existing systems. As such, vendors that offer user-friendly interfaces and robust integration capabilities are likely to be more successful in the US market.

Trends in the market:
One major trend in the software market in the United States is the growing importance of data analytics. With the rise of big data, businesses are increasingly looking for software solutions that can help them make sense of the vast amounts of data they generate. This has led to the emergence of new software categories such as business intelligence and analytics tools, which are designed to help businesses gain insights from their data.Another key trend in the US software market is the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used to automate a wide range of business processes, from customer service to supply chain management. As such, vendors that offer AI and ML capabilities are likely to be in high demand in the US market.

Local special circumstances:
The United States is home to a large number of technology companies, including some of the world's largest software vendors. This has created a highly competitive market, with vendors competing on factors such as price, features, and customer service.Another unique aspect of the US software market is the regulatory environment. The US has a complex and ever-changing regulatory landscape, which can make it difficult for software vendors to navigate. As such, vendors that are able to stay up-to-date with the latest regulations and compliance requirements are likely to be more successful in the US market.

Underlying macroeconomic factors:
The US software market is being driven by a number of macroeconomic factors, including the growing importance of technology in business, the increasing adoption of cloud computing, and the rise of mobile devices. Additionally, the US economy has been growing steadily in recent years, which has led to increased investment in technology and software solutions.Another key macroeconomic factor driving the US software market is the shift towards a more service-based economy. As businesses increasingly rely on software and technology to drive their operations, the demand for software solutions is likely to continue to grow.


Data coverage:

The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.


  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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