Productivity Software - Bosnia and Herzegovina

Bosnia and Herzegovina

Revenue in the Productivity Software market is projected to reach US$19.93m in 2024.
Office Software dominates the market with a projected market volume of US$7.39m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.15%, resulting in a market volume of US$23.45m by 2028.
In global comparison, most revenue will be generated in the United States (US$40,000.00m in 2024).

Key regions: South Korea, Netherlands, United States, Canada, United Kingdom

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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Market

Region

Region comparison

Currency

Analyst Opinion

As the world continues to embrace digitalization, the demand for productivity software has been on the rise. Bosnia and Herzegovina has not been left behind, with a growing market for productivity software.

Customer preferences: Bosnia and Herzegovina has a young population that is tech-savvy and has a high adoption rate of technology. This has led to an increase in demand for productivity software, with customers opting for software that is user-friendly, efficient and affordable. Additionally, there is a preference for software that can be used across multiple devices, including mobile phones and tablets.

Trends in the market: One of the trends in the productivity software market in Bosnia and Herzegovina is the increasing popularity of cloud-based productivity software. This is due to the convenience and flexibility it offers to users, allowing them to access their data from anywhere and on any device. Another trend is the rise of productivity software that integrates with other applications, such as project management software, accounting software, and customer relationship management software. This integration allows for a seamless workflow and increased productivity.

Local special circumstances: Bosnia and Herzegovina is a small market, with a population of just over 3.3 million people. This has led to a limited number of local software developers, with most productivity software being imported from other countries. However, this has not deterred the growth of the market, with many international software companies now targeting Bosnia and Herzegovina as a potential market.

Underlying macroeconomic factors: The economy of Bosnia and Herzegovina has been growing steadily in recent years, with a GDP growth rate of 2.2% in 2019. This has led to an increase in disposable income and a growing middle class, which has contributed to the growth of the productivity software market. Additionally, the government has been investing in digital infrastructure, including internet connectivity, which has made it easier for people to access productivity software.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.