Market Insights Technology Software Productivity Software

Creative Software - Indonesia

Indonesia

Revenue in the Creative Software market is projected to reach US$15.91m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.85%, resulting in a market volume of US$19.97m by 2028.
In global comparison, most revenue will be generated in the United States (US$4,777.00m in 2024).

Key regions: Canada, Netherlands, Germany, Japan, China

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Analyst Opinion

The Creative Software market in Indonesia has been experiencing significant growth in recent years.

Customer preferences: Indonesian customers have been increasingly interested in digital content creation, leading to a rise in demand for creative software. This trend is driven by the growing popularity of social media platforms and the need for businesses to create engaging content to reach their target audience. Additionally, the younger generation is more tech-savvy and has a greater interest in pursuing creative careers, further driving the demand for creative software.

Trends in the market: The Creative Software market in Indonesia has been dominated by international players such as Adobe and Autodesk. However, local players are emerging and gaining market share by offering more affordable options and localized products. Furthermore, the market is shifting towards cloud-based software solutions, which provide greater flexibility and accessibility for users. The rise of mobile devices has also led to an increase in demand for mobile creative software, as users seek to create content on-the-go.

Local special circumstances: Indonesia's large population and growing middle class have created a significant market for creative software. Additionally, the government has been actively promoting the development of the creative industry, which has led to increased investment and support for local businesses. However, piracy remains a significant issue in Indonesia, which has led to a reluctance among some consumers to pay for software.

Underlying macroeconomic factors: Indonesia's strong economic growth and increasing internet penetration have created a favorable environment for the Creative Software market to thrive. The country's young and tech-savvy population is also a significant factor in driving demand for creative software. However, challenges such as infrastructure limitations and legal issues surrounding piracy remain a concern for the industry's growth in the country.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.