Market Insights Technology Software Productivity Software

Creative Software - Pakistan

Pakistan

Revenue in the Creative Software market is projected to reach US$14.31m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 16.37%, resulting in a market volume of US$26.24m by 2028.
In global comparison, most revenue will be generated in the United States (US$4,777.00m in 2024).

Key regions: Canada, Netherlands, Germany, Japan, China

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Analyst Opinion

The Creative Software market in Pakistan has been experiencing significant growth in recent years, with the demand for design and editing software increasing steadily.

Customer preferences: Customers in Pakistan have shown a preference for affordable and user-friendly creative software that can be easily accessed and downloaded. The market has seen a shift towards cloud-based software, which allows for remote collaboration and access to files from any location. Additionally, there has been an increase in demand for mobile applications that allow for editing and design on-the-go.

Trends in the market: One of the major trends in the Creative Software market in Pakistan is the growth of the gaming industry. With the rise of mobile gaming and e-sports, there has been an increased demand for game development software and tools. Another trend is the increasing use of Artificial Intelligence (AI) and machine learning in creative software, which has led to the development of more sophisticated and automated tools for design and editing.

Local special circumstances: Pakistan has a large population of young people who are tech-savvy and interested in pursuing careers in creative fields such as graphic design, animation, and game development. This has led to a growing demand for creative software that can support these aspirations. Additionally, the rise of social media influencers and content creators has created a need for software that can help users create compelling content for their audiences.

Underlying macroeconomic factors: Pakistan's economy has been growing steadily in recent years, with a focus on digitization and technology. This has led to an increase in the number of startups and small businesses, many of which require creative software for their operations. Additionally, the government has been investing in initiatives to promote the IT sector and encourage the development of local tech talent. This has created a favorable environment for the growth of the Creative Software market in Pakistan.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.