Key regions: Canada, Netherlands, Germany, Japan, China
The Southern Asian region has seen a surge in the demand for creative software in recent years, driven by several factors that have contributed to the growth of this market.
Customer preferences: Customers in Southern Asia are increasingly looking for software that can help them unleash their creativity and produce high-quality digital content. This trend is particularly evident among the younger generation, who are more tech-savvy and have grown up with digital technology as an integral part of their lives. As a result, there is a growing demand for creative software that can help users create and edit digital content such as photos, videos, and music.
Trends in the market: The market for creative software in Southern Asia is dominated by a few key players who offer a wide range of products to cater to different customer needs. Adobe, for instance, is one of the leading players in the market, offering a suite of creative software products such as Photoshop, Illustrator, and InDesign that are widely used by professionals and amateurs alike. Other players such as Corel and Autodesk also have a significant presence in the market, offering products that cater to specific customer needs.
Local special circumstances: One of the key factors driving the growth of the creative software market in Southern Asia is the region's growing population of young, tech-savvy consumers. This demographic is increasingly looking for software that can help them express their creativity and produce high-quality digital content. Additionally, the region's growing middle class is also contributing to the growth of the market, as more people have access to digital technology and are looking for ways to use it to enhance their lives.
Underlying macroeconomic factors: The growth of the creative software market in Southern Asia is also being driven by several underlying macroeconomic factors. For instance, the region's strong economic growth has led to rising incomes and increased spending power, which has contributed to the growth of the market. Additionally, the increasing availability of high-speed internet and the growing popularity of social media platforms have also created new opportunities for creative software companies to reach a wider audience and grow their businesses.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
