Software - Turkey

Turkey

Revenue in the Software market is projected to reach US$637.50m in 2024.
Enterprise Software dominates the market with a projected market volume of US$265.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.89%, resulting in a market volume of US$929.60m by 2028.
In global comparison, most revenue will be generated in the United States (US$353.50bn in 2024).

Key regions: United States, Canada, Germany, China, Japan

Definition:

In general, software is defined as a set of instructions written as programming code to execute specific tasks on a computing device. The Software market covers a wide range of software products and solutions that are publicly sold by various companies. Most software solutions in this market are designed for professional use, but some can also be suitable for personal use. They can also range from basic productivity tools such as word processors and spreadsheets to complex software solutions such as project management tools, graphic design software, and enterprise resource planning software.

Products in the Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The market contains four markets that are based on the functionality of the software:

Productivity Software refers to application software that supports activities such as producing documents, spreadsheets, drawings, and presentations. This market includes Administrative Software, Collaboration Software, Office Software, Creative Software, and Construction and Design Software.
Enterprise Software refers to all software that supports essential large-scale business activities such as enterprise resource management, customer management, and supply chain activities. This market includes Enterprise Resource Planning Software, Customer Relationship Management Software, Business Intelligence Software, Supply Chain Management Software, Content Management Software, and Other Enterprise Software.
Application Development Software refers to software and tools that help the overall application development process.
System Infrastructure Software refers to software that provides the base framework for operating and managing organizational processes and services on hardware devices.

Additional Information:

The Software market comprises revenue and revenue change as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Adobe, SAP, Oracle, and Salesforce.

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Region

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Analyst Opinion

The software market in Turkey has been experiencing significant growth in recent years, driven by a number of factors that have contributed to the development of the industry in the country.

Customer preferences: Turkish customers have shown a greater interest in software products that are tailored to their specific needs and requirements. This has led to the emergence of niche software products that cater to specific industries and sectors, such as healthcare, finance, and manufacturing. Additionally, customers in Turkey have become more tech-savvy and are increasingly using software products to improve their productivity and efficiency.

Trends in the market: One of the key trends in the software market in Turkey is the increasing adoption of cloud-based software solutions. This has been driven by the growing demand for software products that can be accessed from anywhere and at any time, as well as the need for more secure and reliable data storage solutions. Another trend in the market is the growing popularity of mobile software applications, which are becoming increasingly important as more and more customers use mobile devices to access the internet.

Local special circumstances: The Turkish software market is unique in that it is heavily influenced by the country's culture and history. For example, the Turkish language is spoken by over 80 million people worldwide, making it one of the most widely spoken languages in the world. This has led to the development of software products that are specifically designed for Turkish speakers, including language learning software, translation software, and other language-related products. Additionally, the country's rich history and culture have contributed to the development of software products that are focused on Turkish history, art, and literature.

Underlying macroeconomic factors: The growth of the software market in Turkey is also being driven by a number of underlying macroeconomic factors, including the country's young and growing population, its rapidly expanding middle class, and its strategic location at the crossroads of Europe and Asia. Additionally, the Turkish government has been actively working to promote the development of the country's technology sector, providing tax incentives and other forms of support to local software companies. Overall, these factors have contributed to the growth and development of the software market in Turkey, and are likely to continue to do so in the years to come.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.