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Main motivations for exercising Japan 2018

The statistic reflects the results of a survey conducted by Rakuten Insight in July 2018 about people's motivations for doing sports in Japan. In the period examined, the majority of respondents, about 74 percent, claimed to do sports to improve and maintain their health.

Leading reasons for doing sports regularly in Japan in 2018

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Release date

August 2018



Survey time period

July 18 to 29, 2018

Number of respondents


Age group

20-60 years

Special properties

multiple answers were possible

Method of interview

Online survey

Supplementary notes

*The survey was conducted with a sample size of 1,000. The numbers of this statistic illustrate the answers of 451 respondents who claimed to exercise at least once a month.

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