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The adidas Group's global footwear production from 2008-2020

This timeline illustrates adidas Group's footwear production worldwide from 2008 to 2020. In 2020, about 379 million pairs of shoes were produced globally by the adidas Group.


The adidas Group is rated among the most successful sportswear companies across Europe. Worldwide, the sporting goods manufacturer holds rank second behind long-term rival Nike. The company is known for manufacturing sportswear, athletic shoes and footwear and further sports-related goods such as bags, watches and eyewear. The adidas Group’s headquarter is located in Herzogenaurach, Germany. Additional locations are spread around the globe. The foundation of adidas took place in 1949 and the company has been named after his founder Adolf (‘Adi’) Dassler (‘Das’). Today the company has a global workforce of over 62,000 employees.

The adidas Group’s products are sold under brand names such as adidas, Reebok and TaylorMade. Three stripes and leaves are the special symbols of the adidas official brand logo. They are intended to symbolize the overall Olympic spirit which brings the three continental plates together. In 2020, the brand was listed among the most valuable brands in Germany and consumers tend to be very loyal to the adidas brand in general. Reebok and TaylorMade complete the group’s brand portfolio.

In 2020, the adidas Group reported net sales amounting to about 19.8 billion euros. The company’s revenue is further categorized by footwear, apparel and hardware. Footwear made up the largest share in 2020.

Besides the manufacture of sportswear, the company is listed as the sponsor of various sport clubs and individual athletes. The sponsorship of soccer plays the most dominant role.

The adidas Group's footwear production worldwide from 2008 to 2020

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Release date

March 2021



Survey time period

2008 to 2020

Supplementary notes

Figures include adidas, Reebok and adidas Golf.

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