Adidas is on the move and always has been. It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself into a design and marketing company.
Adidas AG is the largest sportswear manufacturer in Europe and the second largest in the world. The company employed approximately 57,000 people worldwide in 2017. The Adidas Group's global net sales amounted to about 14.2 billion euros in 2013. In 2013, the North American region of the adidas Group generated 18 percent of the company's retail net sales.
The Germany-based company is a brand name to reckon with in the industry. Having taken over sportswear company Reebok, the group consists of Rockport and the golf company TaylorMade-adidas. Adidas has ridden the waves of change in the sports goods sector both up and down. Things are now definitely on track and, if the current marketing slogan, “Impossible is Nothing", is anything to go by, the company is brimming with confidence.