Gamers and gaming behavior
In 2015, 49 percent of American consumers said they had played a video game at least once in their life. Men are still the dominant gender among gamers, and while there was a time when the proportion of female gamers had seen an increase, it seems that men are reclaiming their majority as gamers. The average American gamer spent nearly 29 hours with a game console each month. On a weekly basis, 27 percent of console users spent an average of three to five hours playing games on this device. Despite the fact that 2012 saw rapid decrease in consumer expenditures to 20.77 billion U.S. dollars, from 24.82 billion in 2011 or 25.13 billion in 2010, recent data on consumer spending on gaming shows that the industry might be picking up again, as 2016 was to see the figure grow to 30.4 billion U.S. dollars.