This graph depicts the results of a survey about the conduction of a data inventory or audit of personal from the European Union for GDPR (General Data Protection Regulation) among companies in the United States and in the European Union in 2018, by area. According to data, the share of firms which made an inventory of personal information was largest in the European Union (43 percent) than in the United States (29 percent).
Has your organization conducted a data inventory or audit of its EU personal information to understand how it is used and where it is located?
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Statistics on Data usage in marketing and advertising in the U.S.
Overview
6
- Premium Statistic Largest marketing data markets worldwide 2021
- Premium Statistic U.S. marketing data spend 2017-2021
- Premium Statistic Identity solutions spending in the United States 2020-2024
- Premium Statistic Marketing spend on third-party audience data in the U.S. 2017-2021
- Premium Statistic U.S. marketing data activation solutions spend 2020, by function
- Basic Statistic Average cost per data breach in the United States 2006-2022
Marketer perspective
6
- Premium Statistic Leading marketing priorities according to U.S. CMOs 2021
- Premium Statistic Methods used by advertisers to identify & measure audiences in the U.S. 2021
- Premium Statistic Top ways to grow first-party data in the U.S. 2021
- Premium Statistic Popularity of sharing first-party data in the U.S. 2020
- Premium Statistic Data used by marketers when targeting for personalization U.S. 2020
- Premium Statistic Benefits of using location data according to U.S. marketers 2020
Programmatic
7
- Premium Statistic Programmatic ad spending in the U.S. 2017-2026
- Premium Statistic Monthly programmatic ad impressions growth in the U.S. 2021-2022
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
- Premium Statistic Number of B2B programmatic advertisers in the U.S. 2020-2021
- Premium Statistic Top programmatic targeting approaches in the U.S. 2021
- Premium Statistic Top factors for choosing a programmatic vendor in the U.S. 2021
- Premium Statistic Top programmatic success metrics in the U.S. 2021
Cookies
7
- Premium Statistic Reliance on cookies in advertising in the U.S. 2021
- Premium Statistic B2B marketing areas impacted the most by cookie deprecation in the U.S. 2022
- Premium Statistic Net ad spending optimism due to cookie depreciation in the U.S. 2022
- Premium Statistic Audience identification tactics used by U.S. publishers 2021
- Premium Statistic Measures undertaken to counter the impact of cookies deprecation in the U.S. 2020
- Premium Statistic Type of data that would replace third-party cookies in the U.S. 2020
- Premium Statistic Digital ad actions deemed possible in the cookieless era in the U.S. 2020
Customer data platforms (CDPs)
8
- Premium Statistic Number of CDP companies worldwide 2022, by country
- Premium Statistic Number of CDP companies worldwide 2022, by region
- Premium Statistic CDP industry revenue worldwide 2020-2022
- Premium Statistic Most popular marketing clouds in the U.S. 2020
- Premium Statistic CDPs impact on efficiency in the U.S. 2020
- Premium Statistic Ways in which CDPs are used by marketers in the U.S. 2020
- Premium Statistic Data unified with CDPs in the U.S. 2020
- Premium Statistic Benefits of CDPs in the U.S. 2023
Customer perception
7
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Attitudes of U.S. internet users to brands using their data in advertising 2021
- Premium Statistic Level of consent to cookies usage in the U.S. 2021, by age
- Premium Statistic Levels of concern over personal data collection and use in the U.S. 2021
- Premium Statistic Ways to make targeted advertising more acceptable for consumers in the U.S. 2021
- Premium Statistic U.S. online shopper brand trust reasons 2021
- Premium Statistic Top targeted advertising benefits according to consumers in the U.S. 2021
Further related statistics
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- GDPR's future impact on companies in the U.S. and in EU 2018
- Risk of failing to comply with GDPR obligations in U.S. and EU 2018
- Attitude towards data privacy in relation to GDPR in Germany 2018, by area
- Opinion on ethical data use 2018, by country
- Anticipated expenditure related to the GDPR* 2017
- Financial investment in GDPR compliance in Germany and UK 2018
- Europe: GDPR complaints reported to the Irish DPC 2019, by type
- Europe: data breaches reported to the Irish DPC 2018, by type
- GDPR annual budgets by organisational size
- Consumers intentions in case of data breach in Germany and UK 2018
- Attitude towards the EU General Data Protection Regulations (GDPR) in France 2017
- Drawbacks of the EU GDPR for organizations in Germany 2017
- Opinion of IT professionals on which countries will most enforce GDPR in Europe 2017
- Legal and security context for telemedicine practice in the EU
- Budget allocation to comply with the EU GDPR by organizations in Germany 2017
- Benefits of the EU GDPR for organizations in Germany 2017
- Steps taken by U.S. companies to comply with GDPR 2018
- Attitude towards the EU General Data Protection Regulations (GDPR) in the UK 2017
- Drawbacks of the EU GDPR for organizations in the United Kingdom (UK) 2017
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Statistics
- GDPR's future impact on companies in the U.S. and in EU 2018
- Risk of failing to comply with GDPR obligations in U.S. and EU 2018
- Attitude towards data privacy in relation to GDPR in Germany 2018, by area
- Opinion on ethical data use 2018, by country
- Anticipated expenditure related to the GDPR* 2017
- Financial investment in GDPR compliance in Germany and UK 2018
- Europe: GDPR complaints reported to the Irish DPC 2019, by type
- Europe: data breaches reported to the Irish DPC 2018, by type
- GDPR annual budgets by organisational size
- Consumers intentions in case of data breach in Germany and UK 2018
- Attitude towards the EU General Data Protection Regulations (GDPR) in France 2017
- Drawbacks of the EU GDPR for organizations in Germany 2017
- Opinion of IT professionals on which countries will most enforce GDPR in Europe 2017
- Legal and security context for telemedicine practice in the EU
- Budget allocation to comply with the EU GDPR by organizations in Germany 2017
- Benefits of the EU GDPR for organizations in Germany 2017
- Steps taken by U.S. companies to comply with GDPR 2018
- Attitude towards the EU General Data Protection Regulations (GDPR) in the UK 2017
- Drawbacks of the EU GDPR for organizations in the United Kingdom (UK) 2017
IAPP. (April 1, 2018). Has your organization conducted a data inventory or audit of its EU personal information to understand how it is used and where it is located? [Graph]. In Statista. Retrieved March 31, 2023, from https://www.statista.com/statistics/1007867/data-inventory-for-gdpr-among-companies-in-the-us-and-eu/
IAPP. "Has your organization conducted a data inventory or audit of its EU personal information to understand how it is used and where it is located?." Chart. April 1, 2018. Statista. Accessed March 31, 2023. https://www.statista.com/statistics/1007867/data-inventory-for-gdpr-among-companies-in-the-us-and-eu/
IAPP. (2018). Has your organization conducted a data inventory or audit of its EU personal information to understand how it is used and where it is located?. Statista. Statista Inc.. Accessed: March 31, 2023. https://www.statista.com/statistics/1007867/data-inventory-for-gdpr-among-companies-in-the-us-and-eu/
IAPP. "Has Your Organization Conducted a Data Inventory or Audit of Its Eu Personal Information to Understand How It Is Used and Where It Is Located?." Statista, Statista Inc., 1 Apr 2018, https://www.statista.com/statistics/1007867/data-inventory-for-gdpr-among-companies-in-the-us-and-eu/
IAPP, Has your organization conducted a data inventory or audit of its EU personal information to understand how it is used and where it is located? Statista, https://www.statista.com/statistics/1007867/data-inventory-for-gdpr-among-companies-in-the-us-and-eu/ (last visited March 31, 2023)
Has your organization conducted a data inventory or audit of its EU personal information to understand how it is used and where it is located? [Graph], IAPP, April 1, 2018. [Online]. Available: https://www.statista.com/statistics/1007867/data-inventory-for-gdpr-among-companies-in-the-us-and-eu/