With globalization, the development of exchanges and the need to communicate more quickly, the internet has been growing rapidly in recent years. Having asserted itself as being a part of the population's everyday life, the internet has profoundly changed the way people communicate and the way they consume.
A relationship has started to evolve between internet appliances and humans. Some are able to turn on their oven with the use of an app. Talking to a fridge was probably considered strange ten years ago. Nowadays that fridge might even be able to respond. Of course, more practical everyday-use devices such as fitbits or smartwatches have gained popularity in recent years, helping French people to live a seemingly healthier life in 2019. With this, the daily (or even nightly) use of the internet is more essential than ever.
In terms of online shopping, e-commerce activity has increased from ten percent in 2003 to more than 62 percent in 2019. The effectiveness of online selling channels is illustrated by the total revenue of 103 billion U.S. dollars generated in 2019 and, not surprisingly, the giant e-commerce generalist Amazon at the top. Search engines and browsers play a considerable role in online shopping. Google accounted for over 92 percent of the French market share and remains the most popular by far. Google Chrome, meanwhile, accounted for 57 percent of the market for mobile internet browsers in France.
While trade and communication have been among the most impacted by the internet, French consumer behavior has also changed in other areas: social networks, online banking, and the consumption of online videos. Faced with this development, companies have quickly adapted, with more than 70 percent having a website and some even using social media to facilitate consumer-brand relationships.
The internet also carries dangers with it. Besides the notorious presence of the dark web, there are cyber attacks, viruses and especially the risk of personal data protection not functioning.