Italy: share of digital tourists using smartphone 2018, by type of activity

This graph illustrates the results of a survey on digital tourism and smartphone usage on long holidays in Italy in 2018, by type of activity. According to the data, 68 percent of digital tourists used their smartphone to search for information instead of using, for example, a laptop or a tablet. Moreover, 42 percent of the respondents shared their experience on social media through smartphone. On the other hand, only 20 percent of the digital tourists interviewed declared that they used their smartphone to pay for products and/or service during their holiday.

Share of digital tourists using smartphone on long holidays in Italy in 2018, by type of activity

Share of digital tourists
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Source

Release date

March 2019

Region

Italy

Survey time period

November 2018

Number of respondents

624 respondents

Special properties

digital tourists

Supplementary notes

The source does not specify the survey methodology.

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