The Polish food delivery market was revolutionized in February 2010 with the introduction of Pyszne.pl — the application that in February 2023 had almost
. Soon after, on-demand food delivery apps appeared on the market, with Glovo being the
in August 2023. Thus, Poles welcomed the idea of online food services, and they have been since enjoying the digitalized side of the food industry, which allows them to have their favorite dishes delivered to their doorstep with one simple click.
How the takeaway culture has changed Poland
When ordering food online for delivery, there is a variety of options to choose from - be it ordering on a restaurant website, through an app, or over the phone. Since the introduction of online food services, four in 10 Poles opted for the
website ordering method. Moreover, there was an increase in the number of people using
online payment methods for food delivery. The
most popular time when people chose to order food with home delivery was between 6 and 7 in the evening.
Regarding
demographics, 44 percent of Polish online food delivery enthusiasts were between 18 and 34 years old. For every fourth person, ordering food for delivery was most common when spending time with their family at home or under similar
circumstances. Poles seem to associate food delivery with time well spent with their loved ones and choose it as a time saver.
Costs of takeaway food
The price of the average online food order increased with the rate of inflation. The highest price for ordered food was recorded in Warsaw. In 2022, the
average price for a Margherita pizza was almost 42 zloty. A similar situation applied to orders of a
standard burger. In the capital of Poland, the average price for this dish was over 27 zloty. The largest
market share in terms of food delivery services was held by Pyszne.pl, which accounted for almost 40 percent compared to other platforms.
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