Sources which first introduced people in the UK to cryptoassets, as of 2018

This statistic shows the share of the population of the United Kingdom (UK) who know of cryptoassets, by the source which first introduced them to the concept of cryptoassets, as of December 2018. Combined, both online and traditional adverts were responsible for first introducing sixteen percent of these people to cryptoassets.

Share of sources which first introduced people in the United Kingdom (UK) to cryptoassets, as of December 2018

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Release date

March 2019


United Kingdom

Survey time period

December 12-16, 2018

Number of respondents

624 respondents

Age group

16 years and older

Special properties

UK consumers who have heard of "cryptoassets"

Method of interview

Face-to-face interview

Supplementary notes

Figures sum up to 99 percent due to rounding.

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Statistics on "Cryptocurrency in the Benelux region"

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