Estimated market size of Netflix, TVoD, SVoD and DVD sales in Netherlands 2015-2018

In 2018, Netflix's market size in the Netherlands surpassed physical DVD and/or Blue-ray sales, Transactional Video On Demand and the market size of its direct competitors Videoland and KPN/Ziggo. The video streaming service reached a revenue of over 200 million that year, an increase of roughly ten percent compared to 2017. According to survey information (as Netflix itself does not share this type of information), three million people used the SVOD service in the second quarter of 2019. It was said to be one the most frequently used online video platforms in the Netherlands. The growth in subscriber numbers slowed down in the Netherlands, however, due to high penetration.

Estimated revenue of home entertainment in the Netherlands from 2015 to 2018, by category

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Release date

May 2019



Survey time period


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Statistics on "Video on demand in the Netherlands"

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