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Estimated market size of Netflix, TVoD, SVoD and DVD sales in Netherlands 2015-2019

In 2019, Netflix's market size in the Netherlands surpassed that of its direct competitor Videoland or other types of home entertainment, like TVOD or physical retail. The video streaming service reached an estimated revenue of nearly 280 million that year, an increase of roughly 26 percent year-on-year. Netflix and YouTube were the most popular video streaming services of the country in 2019, with Disney+ already showing much promise a relatively high penetration rate in the first months after its release.

The gap between TVOD and SVOD in the Netherlands

Noticeable in the figures shown here is the large difference between SVOD services Netflix and domestic player Videoland versus TVOD. Transactional video on demand stands for services like iTunes or Rakuten TV where customers can, for example, purchase or rent individual movies or series. These services do exist in the Netherlands. Videoland offers this as a feature on its SVOD platform and cinema operator Pathe has TVOD platform Pathe Thuis, where it offers individual purchases for newly released movies. What sets TVOD in the Netherlands apart from SVOD, however, is that Pathe Thuis and television broadcasters KPN and Ziggo do not invest directly in original content. This is where Netflix especially comes in, as Netflix Originals were in high demand in the Netherlands in early 2019.

The rise of Disney+ in the Netherlands

The figures provided also mention an eight-million-euro revenue of Disney+ in the Netherlands. At first glance, this might look significantly less when compared to physical DVD or Blu-ray sales in the country. The VOD service arrived in the Netherlands, however, in September 2019, or two months earlier than in the United States and Canada, and was initially available for free. In 2020, the daily active users of the Disney+ app in the Netherlands was higher than those of Amazon Prime or Pathe Thuis. While no data supports this, it is suspected that the service’s catalog as well as the Disney Original “The Mandalorian” are the main drivers for the popularity of Disney+ in the Netherlands.

Estimated revenue of home entertainment in the Netherlands from 2015 to 2019, by category

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Release date

June 2020



Survey time period

2015 to 2019

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Statistics on "Video on demand in the Netherlands"

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