Most popular video-on-demand services in the Netherlands 2015-2021, by platform

According to a survey into the most popular video streaming services in 2021, 56 percent of Dutch respondents used YouTube to watch a video. The YouTube penetration rate is the highest among the youngest age groups. Consumers also said they used Netflix and the on-demand options from their TV provider. Disney+, which launched in November 2019 in the Netherlands as the first country in the world, is included in this overview as well: 17 percent of respondents in December 2021 used the streaming service, up from nine percent compared with the launch year.

Netflix had the most subscriptions

In 2019, paid subscriptions for Netflix exceeded that of all other video streaming services in the Netherlands. Over three million households had a subscription to Netflix, compared to approximately 750,000 subscriptions for Dutch VoD service Videoland. On average, consumers spent 85 minutes per day watching Netflix in 2017.

Streaming services for movies and series but also for gaming

According to data from a 2017 survey, ten percent of Dutch respondents used a game streaming service. Of these people who watched game streaming, 91 percent indicated they used YouTube for this. This was a higher response than for Twitch, which reached a penetration rate of 36 percent among game stream watchers.