Ranking of video platforms and apps in the Netherlands 2017-2018, by platforms

According to a survey into the most popular online video platforms in 2018, 55 percent of Dutch respondents "sometimes" used YouTube to watch a video. The YouTube penetration rate was highest among 15- to 19-year-olds in the same year. Consumers also said they used Netflix and the video options of Facebook and news organization NOS (the Dutch Broadcasting Foundation).

Netflix had the most subscriptions

In 2017, paid subscriptions for Netflix exceeded that of all other video streaming services in the Netherlands. Roughly 2.4 million households had a subscription to Netflix, compared to approximately 390,000 subscriptions for Dutch VoD service Videoland. On average, consumers spent 85 minutes per day watching Netflix in 2017.

Streaming services for movies and series but also for gaming

According to data from a 2017 survey, ten percent of Dutch respondents used a game streaming service. Of these people who watched game streaming, 91 percent indicated they used YouTube for this. This was a higher response than for Twitch, which reached a penetration rate of 36 percent among game stream watchers.

Share of respondents who sometimes use video sites and apps to watch videos in the Netherlands in 2017 and 2018, by platforms

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Release date

January 2019



Survey time period

December, 2017 and December, 2018

Number of respondents

n 2017 = 1,024; n 2018 = 1,188

Age group

13 years and older

Special properties

online population

Method of interview

Online panel

Supplementary notes

The results have been weighted to represent the entire internet population.

The figures have been taken from several publications. Figures for 2017 were previously published by the source.

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Statistics on "Netflix in the Netherlands"

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