Most popular video-on-demand services in the Netherlands 2015-2022, by user share

According to a survey of the most popular video streaming services in 2022, 57 percent of Dutch respondents used YouTube to watch a video. The YouTube penetration rate is the highest among the youngest age groups. Netflix was also consumed by over half of respondents. HBO Max and Videoland, which launched in 2022, is included in this overview as well: 14 and 17 percent of people respectively in December 2022 used the streaming services.

Netflix had the most subscriptions

In 2019, paid subscriptions for Netflix exceeded that of all other video streaming services in the Netherlands. Over three million households had a subscription to Netflix, compared to approximately 750,000 subscriptions for Dutch VoD service Videoland. On average, consumers spent 85 minutes per day watching Netflix in 2017.

Streaming services for movies and series but also for gaming

According to data from a 2017 survey, ten percent of Dutch respondents used a game streaming service. Of these people who watched game streaming, 91 percent indicated they used YouTube for this. This was a higher response than for Twitch, which reached a penetration rate of 36 percent among game stream watchers.