Aggregator websites made up more than half of all direct sales for motor insurance policies in the United Kingdom (UK) in 2017. Of the six countries included in this statistic, there is a clear difference in consumers' use of comparison websites to find motor insurance. Consumers from the Netherlands were least likely to use aggregator sites with a market share of ten percent of direct sales made.
Market share of insurance aggregator websites of total motor insurance direct sales in Europe in 2017, by country
Characteristic
Share of direct sales
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McKinsey & Company. (December 31, 2018). Market share of insurance aggregator websites of total motor insurance direct sales in Europe in 2017, by country [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1055564/comparison-website-market-share-of-direct-motor-insurance-sales-europe/
McKinsey & Company. "Market share of insurance aggregator websites of total motor insurance direct sales in Europe in 2017, by country." Chart. December 31, 2018. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1055564/comparison-website-market-share-of-direct-motor-insurance-sales-europe/
McKinsey & Company. (2018). Market share of insurance aggregator websites of total motor insurance direct sales in Europe in 2017, by country. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1055564/comparison-website-market-share-of-direct-motor-insurance-sales-europe/
McKinsey & Company. "Market Share of Insurance Aggregator Websites of Total Motor Insurance Direct Sales in Europe in 2017, by Country." Statista, Statista Inc., 31 Dec 2018, https://www.statista.com/statistics/1055564/comparison-website-market-share-of-direct-motor-insurance-sales-europe/
McKinsey & Company, Market share of insurance aggregator websites of total motor insurance direct sales in Europe in 2017, by country Statista, https://www.statista.com/statistics/1055564/comparison-website-market-share-of-direct-motor-insurance-sales-europe/ (last visited September 01, 2024)
Market share of insurance aggregator websites of total motor insurance direct sales in Europe in 2017, by country [Graph], McKinsey & Company, December 31, 2018. [Online]. Available: https://www.statista.com/statistics/1055564/comparison-website-market-share-of-direct-motor-insurance-sales-europe/