Nordics: millennials' use of digital devices 2018

In 2018, 88 percent of the millennials in the Nordic countries used both a mobile device or a computer for most of their online activities over half of the time they spent online. Despite being a generation with close ties to digital platforms, none of the respondents used a mobile device or a computer for every activity all of the time. This indicates that the millennials in the Nordic countries still stick to activities that do not require digital devices.

Usage distribution of digital devices among millennials in the Nordic countries in 2018

Characteristic	Share of respondents
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Release date

November 2018

More information

Region

Denmark, Finland, Norway, Sweden

Survey time period

Q4 2017

Number of respondents

120 respondents

Age group

18-37

Supplementary notes

The source provides the following information:
"True omnichannel: use a mix of mobile, computer, phone, and physical with non dominant;
Digital First Omnichannel: use mobile device or computer over half of activities over half of the time;
Digital Only: use mobile device or computer for every activity all the time;
Mobile First: use a mobile device for over half of the activities half of the time;
Mobile Only: use a mobile device for every activity all of the time."

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