U.S. Millennials' Grocery Shopping Behavior - Statistics & Facts

Published by Emma Bedford, Oct 30, 2018
The Millennial generation, also known as Generation Y, includes consumers who were teens around the turn of the Millennium (roughly birth dates from the early 1980s to the early 2000s). The generation follows demographic cohort Generation X.

Interesting statistics

In the following 4 chapters, you will quickly find the 28 most important statistics relating to "U.S. Millennials: Grocery Shopping Behavior".


Industry experts estimated U.S. Millennials’ annual expenditure at 600 billion U.S. dollars in 2013 and expect this spending to increase to 1.4 trillion U.S. dollars by 2020.

The majority of Millennials make between one and three grocery shopping trips per week. They also have a higher affinity towards mobile and online shopping than any other generation. While shopping, the presence of affordable products is a very important factor in choosing the shopping location, as 59 percent of Millennial consumers stated in a recent survey. In comparison to other cohorts, Millennials were the least likely to use a shopping list, but the most likely to purchase organic dairy products and frozen foods, and have an active food and beverage subscription.

Compared to their parents and grandparents, Millennials have different preferences and attitudes towards the foods they choose to consume. Whether it is for environmental reasons, health reasons, or ethical reasons, Millennials are the most likely to follow a meat-free diet. In 2016, about 12 percent of Millennials in the United States were vegetarians, compared to five percent of older adults. Millennials are also the most willing to pay more for food that offers benefits beyond basic nutrition. A high protein diet is also more important for younger Americans than older generations.

Millennials in the U.S.: Grocery shopping behavior

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Important key figures

The most important key figures provide you with a compact summary of the topic of "U.S. Millennials: Grocery Shopping Behavior" and take you straight to the corresponding statistics.

Grocery Shopping

More interesting topics from the industry "Shopping Behavior"

Related topics

Any more questions?

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.