Age can often be a characteristic that corresponds with drastic differences in behavior. Younger consumers embrace new business models and initiate changes in a variety of markets. Older consumers meanwhile are often unable or unwilling to connect quickly to these emerging trends, if they connect to them at all. The most common age grouping is the generational cohorts, who each share a range of birth years. The generations are generally assumed to share some behaviors since they share similar living experiences. Millennials are now the largest generational cohort in the U. S., with around 72.12 million Americans falling into this group. Millennials were born between 1981 and 1996 and are also known as Generation Y.
Impact of the Covid-19 pandemic on generational food shopping
Covid-19 has accelerated the shrinking of the Baby Boomer population, the second-largest generation, since the coronavirus has been disproportionately affecting older age groups. Therefore, it has increased the share of Millennials and Gen Xers amongst active consumers. The pandemic has also drastically reshaped grocery shopping habits. Eating at home has become more common especially among older Generations. Members of Generation Z responded to the pandemic by increasing their use of drive-thru, take-out, and delivery options. Since dining out has become less of an option, the number of consumers who buy more food and beverages has grown across all generations and multiple categories. Younger generations especially have increased in-store food shopping for both micro-waved food and healthy food at the same time.
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In the following 6 chapters, you will quickly find the 40 most important statistics relating to "U.S. generations: grocery shopping behavior".