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U.S. Millennials: Consumer goods and shopping behavior - statistics & facts

The Millennial generation, also known as Generation Y, consists of anyone born between 1981 and 1996. The generation came after demographic cohort Generation X, and is followed by Generation Z.

Millennials constituted about 22 percent of the population in the United States in 2019, the highest population share by generation that year. Millennial's annual expenditure that year came in third place after Generation X and Baby Boomers. Due to their growing influence on the U.S. retail market, Millennials' shopping behavior is of utmost interest to retail industry professionals.

Millennials shop for beauty and personal care products significantly more than older generations. As of 2019, Millennials were only second to Generation Z consumers in terms of their spending on natural hair care and natural skin care products. A significant share of Millennials buy beauty products according to certain attributes such as cannabidiol-infused hair care products or plant-based skin care products. Almost a third of Millennials did their shopping for beauty and personal care products online, choosing Amazon as their preferred retailer in 2019.

In general, Millennials are seen as internet and tech savvy consumers: Millennials constituted the highest proportion of digital buyers in the United States as of May 2020. Indeed, with the rise of social media advertising, retailers stand to gain a lot from the digital penetration of the Millennial generation. According to a recent survey, Millennials were the generation that is most influenced by celebrity bloggers advertising apparel on social media platforms.

Key figures

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Online retail penetration

Apparel, beauty & personal care

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "U.S. Millennials: Consumer goods and shopping behavior".

Millennials in the U.S.: Consumer goods and shopping behavior

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U.S. Millennials: Consumer goods and shopping behavior - statistics & facts

The Millennial generation, also known as Generation Y, consists of anyone born between 1981 and 1996. The generation came after demographic cohort Generation X, and is followed by Generation Z.

Millennials constituted about 22 percent of the population in the United States in 2019, the highest population share by generation that year. Millennial's annual expenditure that year came in third place after Generation X and Baby Boomers. Due to their growing influence on the U.S. retail market, Millennials' shopping behavior is of utmost interest to retail industry professionals.

Millennials shop for beauty and personal care products significantly more than older generations. As of 2019, Millennials were only second to Generation Z consumers in terms of their spending on natural hair care and natural skin care products. A significant share of Millennials buy beauty products according to certain attributes such as cannabidiol-infused hair care products or plant-based skin care products. Almost a third of Millennials did their shopping for beauty and personal care products online, choosing Amazon as their preferred retailer in 2019.

In general, Millennials are seen as internet and tech savvy consumers: Millennials constituted the highest proportion of digital buyers in the United States as of May 2020. Indeed, with the rise of social media advertising, retailers stand to gain a lot from the digital penetration of the Millennial generation. According to a recent survey, Millennials were the generation that is most influenced by celebrity bloggers advertising apparel on social media platforms.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "U.S. Millennials: Consumer goods and shopping behavior".

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