U.S. consumer interest in connected commerce experiences 2019

A total of 47.1 percent of U.S. connected device owners stated that automated pay at pump was of highest interest when asked about their interest in new connected commerce experiences. During the 2019 survey period, it was also found that 39.4 percent of respondents were open to automated fitting or buying clothing. Connected commerce refers to purchases via all kind of connected devices including smartphones or voice commerce through smart speakers. One of the most popular reasons to try out connected commerce was saving money.

Interest of consumers in the United States in new connected commerce experiences in 2018 and 2019

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Source

Release date

September 2019

Region

United States

Survey time period

2018 and 2019

Number of respondents

5,050 respondents

Special properties

consumers who owned one or more connected devices, regardless of whether they possessed a smartphone

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