Number of e-commerce users in Africa 2017-2027

Number of online shoppers in Africa from 2017 to 2027

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Sources

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Release date

November 2022

Region

Africa

Survey time period

2017 to 2027

Supplementary notes

Data provided by Statista Market Outlook are estimates.

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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Statistics on " E-commerce in Africa "

Statistics on E-commerce in Africa

Market overview

6

Revenue

6

Main players

7

Shopping apps

4

Payment methods

5

Shopping behavior in Nigeria and Egypt

8

Shopping behavior in South Africa, Kenya, and Morocco

6

Further related statistics

19
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