Most versatile packaging in multi-channel retail in Europe 2017 by country

In 2017, a survey asked brand owners and retailers in five European countries which packaging material is the most versatile to be used in more diverse and complex distribution channels. The majority of respondents stated that folding cartons and flexible plastics had such characteristics. In particular, 13 percent of respondents in Spain and 61 percent in Germany had the opinion that carton packaging was the most suitable material for multi- and omnichannel retail.

Which of these packaging types do you think is the most versatile in adapting to more diverse and complex distribution channels?

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Sources

Release date

November 2019

Region

Europe

Survey time period

2017

Special properties

brand owners and retailers in Germany, Italy, France, Spain, and the UK

Method of interview

Telephone interview

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Statistics on "Multichannel retail in the United Kingdom (UK)"

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