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Willingness to pay for in-car voice services worldwide 2019, by country

Over one third of in-car voice assistant users show willingness to pay for a premium or a monthly fee for a voice subscription, according to a 2019 global consumer survey. India is the country where most consumers are willing for pay for in-car voice services, with 68 percent respondents in India showing willingness.

Consumer willingness to pay for in-car voice assistant subscriptions worldwide as of 2019, by country*

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Source

Release date

November 2019

Region

Worldwide

Survey time period

April to May 2019

Number of respondents

7,078 respondents

Age group

18 years and older

Special properties

consumers and who have used a voice assistant inside the car

Supplementary notes

*Survey question asked: "Will you be willing to pay a premium/monthly subscription price for a voice subscription installed/embedded in the car?"

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