Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowGlobal consumer appetite for AR assisted shopping experiences in 2019, by generation
As per recent data, 44 percent of consumers surveyed globally who were under the age of 40 admitted to having used augmented reality (AR) technology to assist them whilst shopping in the past 12 months, with 21 percent of Generation Z and 23 percent of Millennials trying this technology. Despite not yet using AR to assist them whilst shopping, 47 percent of both generations stated that they would like to if given the opportunity.
