Global consumer appetite for AR assisted shopping experiences in 2019, by generation

As per recent data, 44 percent of consumers surveyed globally who were under the age of 40 admitted to having used augmented reality (AR) technology to assist them whilst shopping in the past 12 months, with 21 percent of Generation Z and 23 percent of Millennials trying this technology. Despite not yet using AR to assist them whilst shopping, 47 percent of both generations stated that they would like to if given the opportunity.

Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation

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Release date

December 2019



Survey time period


Number of respondents


Age group

18-73 years

Supplementary notes

Ages for each generation: Generation Z - 18 to 24; Millennials – 25 to 39; Generation X – 40 to 45; Baby Boomers; 55 to 73.

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Statistics on "Extended Reality (XR)"

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