Smartphones act as an easy entry point to AR
An important segment of the market is mobile AR, taking advantage of the vast number of smartphones, tablets, and other mobile devices the global population owns or has access to. In 2023, the number of potential mobile AR user devices is expected to reach 1.4 billion. Growth is expected in both the enterprise and consumer segments, including digital AR experiences. One of the most well-known examples of this is Pokémon Go, the location-based AR mobile game, with in-game purchases within such applications accounting for a sizeable proportion of consumer mobile AR spending.Further competition in the AR headset market as Apple enters the scene
AR is also enabled using hardware in the form of headsets and glasses. On a consumer level, the AR hardware market was valued at 2.4 billion U.S. dollars in 2023, although is projected to rise to over nine billion U.S. dollars by 2027. The market will be supported by the introduction of a variety of new AR headset devices, as well as new companies entering the market too. A notable example is Apple, debuting its first immersive headset as part of its annual developer conference in June 2023. Apple Vision Pro is a mixed-reality device that allows users to move from AR to more immersive virtual reality experiences through the turn of a dial.New AR headset devices entering the market will act as a catalyst
As more devices hit the market, the number of AR headset users is also expected to grow in the coming years. In addition to the newcomer Apple, AR glasses vendors such as Microsoft, Magic Leap, and Nreal continue to innovate, developing devices that are helping to support the increased adoption of AR across a range of sectors. Another example of this is Vuzix, an American optical technology firm developing AR solutions for healthcare, manufacturing, and warehouse environments.
