Data sharing amongst online shoppers for an personalized experience in France in 2019

In terms of personalizing the online shopping experience, online shopping platfroms need to track and document the browsing activity as well as relevant personal data of their members. This statistic represents the opinion of French online shoppers on the use of their personal data for such a purpose in 2019. Almost 60 percent of respondents were bothered about sharing their data but still understood that it was part of the experience. Less than 20 percent expressed their feelings against it, even if it meant that they had to pay more.

Degree of readiness to share personal data for the personalization of the online shopping experience in France in 2019

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Release date

April 2020



Survey time period

Spring 2019

Number of respondents


Age group

14-54 years

Special properties

Online shoppers

Supplementary notes

* The source adds the following information: "the sample of the whole study constitued 2,000 consumers in the United States, in the United Kingdom, in the DACH zone (Germany, Austria, Switzerland), in Spain and in France."
Only French shoppers were included in this statistic.
The number of French respondents was not specified.

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