B2C E-Commerce

Statistics and Market Data on B2C E-Commerce

B2C E-Commerce statistics This page provides statistics, facts and market data related to business-to-consumer (B2C) e-commerce. This includes information on B2C e-commerce volume and value, as well as individual sector B2C e-commerce figures, consumer buying habits, and region-, country-, or company-specific B2C e-commerce numbers.


Global B2C e-commerce sales reached 1.2 trillion dollars in 2013, of which 29.7 percent were generated by the United States. The US share of global e-commerce has been slowly but steadily decreasing, whereas China’s share has skyrocketed, nearly tripling between 2010 and 2012, demonstrating the broader economic trend of power shifting away from the United States. As a result of the spread of the internet and digital payments, the number of digital buyers is also growing and was expected to increase to over 1 billion people by the end of 2013, nearly one-seventh of the world’s population.

Online shopping provides around ten percent of the US retail revenue, and, according to recent statistics, approximately 22 percent of all of the disposable income worldwide was spent online.

Although B2C e-commerce is often used synonymously with online shopping or online retail, it also spans growing categories such as paid online services or paid content. Amazon, one of the world’s largest online retailers with about 237 million customer accounts as of the end of 2014, has branched into both services (with its cloud computing and storage) and paid content (such as its app store and digital media), making it a formidable force in e-commerce. Amazon also provides third-party sellers with a platform through which other businesses and individuals can reach customers.

Other B2C services include travel services, online payment providers such as PayPal, as well as the staggeringly popular online deal sites such as Groupon and LivingSocial.

Paid content, such as digital video, music, and books, has exploded in recent years with the growth of companies like Netflix, Spotify, iTunes, and various app stores. The digitization of newspapers and the success of e-readers are also integral factors to the prosperity and growth of paid content e-commerce.

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