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Most purchased personal care categories in e-commerce in Vietnam 2019

Published by Minh-Ngoc Nguyen, May 21, 2021
As of August 2019, facial moisturizers were the most purchased online personal care product among urban citizens in Vietnam at approximately 12.4 percent per occasion. Other popular personal care products included shampoo and lip makeup.

Most purchased online personal care categories based on the occasion share among urban citizens in Vietnam in 2019

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Release date

February 2020

Region

Vietnam

Survey time period

2019

Special properties

12 months ending August 2019

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